Sunday, May 8, 2011
This gives me an interesting perspective, because although FINAL VECTOR was released this past February as an ebook, the cover art was designed to be placed atop a paperback book.
And it's a damned good cover, I think. I've gotten literally dozens of compliments on it, and although I had nothing to do with it beyond providing some ideas, I believe it represents the book well.
That's the point. Although you will not find a single copy of FINAL VECTOR in your local bookstore, the cover still matters, for a couple of very important reasons:
1) First impressions still matter, whether the book is inked onto dead trees or transmitted through the Interwebs to your handy dandy reading device. Whether the reader finds out about FINAL VECTOR through the "Readers who bought (X) also bought" feature at Amazon, or through a review they read, or a blog post, or whatever, they will still form a powerful first impression when they see the cover art.
A cover that appears sloppily designed or unimaginative or generic will likely not invite the reader to check out the book further, and will leave certain negative impressions foremost in their minds, both about the book and the author.
On the other hand, cover art that is interesting or entertaining or different may just convince the reader to pursue the book further, maybe check out an excerpt, which is exactly what I'm going for as an author, particularly an author most people have probably not heard of.
2) Ideally, the cover should give a potential reader some idea of what she's getting herself into when she downloads the ebook.
The design for my upcoming release from StoneHouse Ink, THE LONELY MILE, captures the feeling of the book perfectly, and in several different ways. In the book, a divorced father faces what might just be every dad's worst nightmare: His own teenage daughter is kidnapped by a sociopathic killer, and he's responsible.